Shanghai Zhilang Marketing Management Co., Ltd.

In the process of promoting the transformation and upgrading of strategic partner Dongfang Resin, Zhilang Marketing General Manager Gong Yongjun firmly changed the concept of channel model and transformed the traditional channel model into a new service model, which greatly improved the competitiveness of Dongfang Resin's channel and quickly doubled sales. increase. 1.
Channels want to change, why?
The Internet has diversified the channel system. To some extent, e-commerce has become a new channel for rapid expansion. It has been said that traditional channels will surely die. In 2019, Xiaomi stepped from the top five in the industry After the decline, some people began to reflect on the limitations of online channels. Therefore, the talk of e-commerce channels replacing offline channels has been verified by countless facts. Whether it is online channels or offline channels, smart Gong Yongjun, general manager of Wolf Marketing, believes that the two are symbiotic and win-win, rather than necessarily fighting each other.
2.
Changes in channels require transforming traditional channel models into new service models
The world has changed! Traditional enterprises and traditional channels need to change their marketing thinking and use services to increase the added value of profits. Jingdong is talking about service, but only fast. Haidilao has occupied the hot pot industry with service and won a lot of applause. Traditional enterprises and traditional channels can only meet the new requirements of traditional enterprises in the new market environment by adjusting their marketing models and implementing services thoroughly.
Gong Yongjun, General Manager of Zhilang Marketing, has set up a customer service department within Dongfang Resin Company to quickly solve customer problems and improve service quality, from product production to order receipt, from delivery service to the speed of resolving customer complaints. , from improving services to channels to helping channels improve service speed, Zhilang Marketing General Manager Gong Yongjun helped Dongfang Resin improve service quality in all aspects, greatly increasing channel confidence and accelerating the process of corporate transformation and upgrading to increase profits.
Service-oriented is a new requirement for traditional enterprises and traditional channels in the Internet era. Only by changing traditional marketing thinking and thoroughly implementing service-oriented marketing strategies can it be possible to advance and retreat with the tide of the times.