Shanghai Zhilang Marketing Management Co., Ltd.

Gong Yongjun, general manager of Zhilang Marketing, believes that the purpose of marketing is to attract customers' attention and increase their awareness of the brand. Committed to ensuring that customers can immediately think of the company's brand when making purchase decisions, how to let products enter consumers' memories, generate brand stickiness, and achieve successful interaction between brands and consumers' minds. Gong Yongjun expressed the following three views 1
Looking for emotional resonance
Emotion is the link to maintain brand loyalty. If a brand can arouse emotional resonance with consumers, it will gain the capital to win customer loyalty. According to the research, Shanghai Zhilang Planning helped Hangzhou Yuyi launch a car-mounted acupoint massager product, which allows consumers to enjoy body massage while driving, reducing physical fatigue and cervical strain. It has gained high-level psychological recognition from consumers, causing emotional resonance and improving Hangzhou. The stickiness of the Yuyi brand has enabled the exhibition performance to exceed 10 million.
2
Establish specific brand cultural factors to attract customers' attention
As the market becomes more competitive, the differences between brands will become smaller and smaller. Establishing a specific brand image can gain advantages. brand factor. When talking about safe cars, the dynamic and passionate Volvo brand comes to mind, the fashionable and enterprising brand of BMW comes to mind, and the Audi brand comes to mind. Injecting specific and special cultural factors into the brand causes customers to create a specific image of the brand image, making it easier for the brand to enter the memory of target customers. Establishing a specific brand image for further education is the basis for obtaining brand stickiness.
3
Enter consumers’ vision in a diversified way to increase interaction with customers
To establish brand stickiness, we must ensure that the brand appears in customers’ vision every day. This can be seen in life. The brands with high stickiness are still those that we are exposed to and see every day. With the help of the Internet, WeChat, word-of-mouth, promotions and other means, if you want to build brand stickiness, you must fully communicate information with customers and conduct diversified communication to make customers remember the brand.
Consumers generally will not buy products that they have never heard of or know little about. If the brand can arouse the emotional resonance of consumers, the possibility of consumers purchasing it for the first time will be greatly increased. Then strengthen the interaction with consumers in daily activities to deepen consumers' impression of the brand and gain the target customers' attention to the brand. Then the target customers are more likely to think of the brand when they need to buy similar products. .