According to Gong Yongjun of Shanghai Zhilang Marketing, establishing a positive first impression will lay a good foundation for subsequent communication and negotiation between the salesperson and the customer. The customer will be more confident in the product information transmitted to him by the salesperson and increase the customer's acceptance of the information. Therefore, as a salesperson, as the first person to directly communicate with customers on behalf of the company, he must learn negotiation skills and establish a correct first image. one. Talk about sales when you open your mouth
Talking about sales directly after meeting will give the customer the feeling that the salesperson is nakedly selling, which will directly make the customer wary. The customer will feel that the salesperson is too frivolous and unreliable, and the salesperson will provide more information in the future. The acceptance of information has been greatly reduced.
2. Start with some critical words
If a salesperson selling clothes says to you directly when you enter the store, "Look, the clothes you are wearing are so ugly. They have long since stopped being popular. It's time to buy new clothes. Listen." Will it be comfortable? I believe that most people will choose to leave angrily or take a symbolic stroll around. Even if the clothes are good-looking enough, they will not choose to buy them. They have already developed a psychological resistance to this brand. Regardless of whether the criticism is targeted or not, the speaker has no intention of listening, and the intended customer will be disgusted and refuse to overturn the first bad impression established.
3. In order to show yourself that you are full of professional jargon
In order to show that you are capable, many salespeople will easily make this mistake. If you talk for a minute, the customer may not even know what you do, which will make the customer think you are a bad person. It's quite hypocritical and doesn't have the ability to communicate effectively. You can't even understand what you're talking about about cooperation. Therefore, when meeting customers, you should talk like friends, speak naturally and confidently, and speak clearly.
4. Speak coquettishly
If you speak coquettishly, customers will feel that the salesperson is not confident enough in their products and does not have the ability to make decisions, and will directly refuse to continue negotiating with the salesperson to avoid wasting more time.
Shanghai Zhilang Marketing Gong Yongjun: 4 negotiation skills that salespeople should learn