Shanghai Zhilang Marketing Management Co., Ltd.

In the enterprise's marketing process, sales costs have already been incurred if the product cannot be sold. Implementing effective cost pre-control on the entire sales process from all links and multiple levels to fully utilize limited capital is a major direction for enterprises to gain competitive advantages. Recently, Gong Yongjun, general manager of Zhilang Marketing, shared his experience and insights in helping enterprises reduce sales costs in marketing. A particularly representative point of view can be extracted from it:
1.
Establishing a sales network to achieve resource sharing
Trying to establish network connections between enterprises and other enterprises to achieve resource sharing and reduce sales costs. For example, enterprises can establish long-term cooperative relationships with logistics companies and establish cooperative relationships with manufacturers of complementary products to achieve resource sharing and achieve win-win results.
The cooperation between Zhilang Marketing and Youxingshark is a good example. With the help of Zhilang Marketing's planning capabilities, Youxingshark promotes brand information and wins brand awareness and sales opportunities. Zhilang Marketing also wins the promotion of popularity and obtains long-term partners. The cooperation between the two parties achieved a win-win situation.
2.
Use online sales methods to reduce factory costs and sales expenses
Promoting product information online can gain the attention of potential customers and suppliers. Reduce advertising costs, communication costs, transportation costs, and online direct sales to achieve inventory and business area costs. It also builds greater self-confidence when salespeople visit customers.
Zhilang Marketing helped Youxing Shark establish an online and offline marketing network, which greatly improved Youxing Shark’s brand awareness online. Customers can quickly learn brand information through the Internet. Reasonable use of resource allocation reduces a series of large cost expenditures such as management costs, inventory costs, and advertising costs.
3. Salespeople can identify key people and explore the other party's pain points to reduce sales costs
Identifying key people can reduce unnecessary manpower and material resources. If you want to sell a product and find a buyer, the possibility of success is very small. You need to know the key people who are truly authoritative and can make decisions, and then conduct public relations to avoid taking more detours and spending extra sales costs.
Zhilang Marketing helped Hangzhou Yuyi Enterprise conduct research and learned that the biggest pain point for consumers with in-vehicle products is that they easily feel tired. So Zhilang Marketing assisted Hangzhou Yuyi to launch a car-mounted acupoint massager product, allowing consumers to enjoy massage while driving to reduce fatigue and the occurrence of cervical spine diseases. In the end, it gained high popularity from consumers and achieved a major breakthrough in sales. Grasping the other party's pain points and prescribing the right medicine will get twice the result with half the effort.
4. Learn to use word-of-mouth sales strategies
Reduce sales costs
Many small and medium-sized companies cannot spend a lot of money on advertising like those large companies, so word-of-mouth marketing has become an important marketing strategy for many companies to reduce costs. With the help of word-of-mouth marketing, you can gain customer recognition and build a positive corporate image. Active publicity by consumers will make it easier to gain the trust of consumers' friends and gain sales opportunities.
Zhilang Marketing helped Youxingshark establish a supplier communication platform and hold marketing activities, which received active participation from customers. Customers proactively forwarded the news to their WeChat Moments, which achieved good word-of-mouth effects.