Shanghai Zhilang Marketing Management Co., Ltd.

In the Internet era, it seems that traditional enterprises are increasingly afraid of e-commerce, because the novelty of e-commerce and the lower prices compared with physical stores have taken away a large number of customers and profits from offline physical enterprises. The real economy has almost no other alternative but low prices. However, The cost incurred is much greater than that of e-commerce. Low price dumping can only make less and less profit, and the profit margin becomes thinner and thinner.
What to do?
In the process of promoting the transformation and upgrading of the traditional chemical company Dongfang Resin, Gong Yongjun, general manager of Zhilang Marketing, Gong Yongjun established a highly sales-driven cost internal control management system for Dongfang Resin, helping the company to implement it thoroughly. In just six months of cooperation, Dongfang Resin Costs have dropped significantly. Even in the face of low-price competition from e-commerce or competitive pressure from the same industry, Dongfang Resin's net profit has still soared.
1.
With the impact of the Internet, low-price dumping is the general trend
When the supply of products on the market exceeds demand, the person who provides the goods is God, and it will not matter if the price remains high and does not fall. consumers will still buy your products should they buy your products. However, when the supply of products on the market exceeds demand, and even in the Internet era, when the opportunities for products to meet consumers are increasing infinitely, pressure from all directions puts pressure on companies. Tired of fighting a price war, with the same cost, prices are falling rapidly, and profit margins are bound to become thinner and thinner.
Dongfang Resin also faced the same dilemma when it found Zhilang Marketing. No matter what tricks it used, a low price in the same industry could make it twice as much money. It can be seen that even if it dominates the chemical industry Dongfang Resin, which is the leader in the industry, is still having a headache in the face of low-price dumping by its peers.
2.
Gong Yongjun helped Dongfang Resin thoroughly implement the three systems, reducing costs and doubling profits.
, customer complaint management system. In order to ensure customer quality, Zhilang Marketing has established an extremely high-efficiency target management system for customer complaints for Oriental Resin, and formulated a supervision system for the person responsible for customer complaints. The person responsible for customer complaints shall bear the implementation details of the attributed results and effectiveness. Each customer complaint will be followed up with responsibility The thorough implementation method requires the person responsible to sign the detailed rules and confirm the results to complete the case, and control from the source of the responsible person. We also use the responsibility system of big incentives and small responsibilities to motivate, guide and encourage relevant responsible persons to avoid the occurrence of customer complaints, strictly control every process, and greatly reduce corporate costs. ,
, Bad debt management system. In order to help Oriental Resin realize bad debts, Zhilang Marketing General Manager Gong Yongjun has established strict payment control and delivery standards, strict customer qualification inspection and management standards, and implements payment on delivery, current monthly settlement, monthly settlement day, etc. according to the conditions that customers meet. payment methods, strictly control corporate cooperation risks, and reduce corporate costs.
, chargeback management system. Zhilang Marketing has established a chargeback management system for Oriental Resin. Starting from order receipt, it has formulated strict audit and monitoring standards, divided orders into regular products and non-conventional products according to customer requirements, and sorted out and tracked the delivery status daily. , at the same time, conduct a thorough investigation and analysis of the reasons for undelivered products in every link, strictly enforce time points, refine daily work, and implement it thoroughly.