Shanghai Zhilang Marketing Management Co., Ltd.

The penetration of the Internet into various industries is obvious to all. The general environment has changed. For a large number of traditional enterprises, transformation and upgrading is undoubtedly the only way to go, but how to change?
In the process of promoting the transformation and upgrading of strategic partner Dongfang Resin (a chemical giant), Zhilang Marketing General Manager Gong Yongjun firmly changed the concept of channel models and transformed the traditional channel model into a new service model, which greatly improved the Dongfang Resin channel competitiveness, quickly doubling sales volume.
1.
Channels are changing, why?
The Internet has diversified the channel system. To some extent, e-commerce has become a new channel for rapid expansion. It has been said that traditional channels will surely die. In 2019, Xiaomi stepped from the top five in the industry After the decline, some people began to reflect on the limitations of online channels. Therefore, the talk of e-commerce channels replacing offline channels has been verified by countless facts. Whether it is online channels or offline channels, smart Gong Yongjun, general manager of Wolf Marketing, believes that the two are symbiotic and win-win, rather than necessarily fighting each other.
Nowadays, the emergence of terminal and terminal has enabled manufacturers to add three e-commerce channels and a micro-commerce channel from the original two major channels. From the basic two channels of terminals and dealers, dealers have added two new e-commerce channels and one micro-commerce channel. It can be seen that with more channels, the profit distribution to everyone will inevitably become thinner. There are only offline channels. Only by learning the advantages of online channels can you have a chance to stabilize your business.
2.
Thinking about changes in channels, the traditional channel model should be transformed into a new service model
The world has changed! Traditional enterprises and traditional channels need to change their marketing thinking and use services to increase the added value of profits. Jingdong is talking about service, but only fast. Haidilao has occupied the hot pot industry with service and won a lot of applause. Traditional enterprises and traditional channels can only meet the new requirements of traditional enterprises in the new market environment by adjusting their marketing models and implementing services thoroughly.
Gong Yongjun, General Manager of Zhilang Marketing, has set up a customer service department within Dongfang Resin Company to quickly solve customer problems and improve service quality, from product production to order receipt, from delivery service to the speed of resolving customer complaints. , from improving services to channels to helping channels improve service speed, Zhilang Marketing General Manager Gong Yongjun helped Dongfang Resin improve service quality in all aspects, greatly increasing channel confidence and accelerating the process of corporate transformation and upgrading to increase profits.
Service-oriented is a new requirement for traditional enterprises and traditional channels in the Internet era. Only by changing traditional marketing thinking and thoroughly implementing service-oriented marketing strategies can it be possible to advance and retreat with the tide of the times.