Gong Yongjun, general manager of Zhilang Marketing, emphasized that China's economic structure is undergoing a fission, and the traditional inside-out sales model is transforming and upgrading to an outside-in sales model. This breakthrough transformation and upgrading will bring innovative changes to the sales end, which Gong Yongjun believes is mainly reflected in the following two aspects. .
Transformation and upgrading from crude large-scale sales to humanistic brand sales
In the past, cluster-type large-scale industrial production and sales could still make great efforts and even win everything in a closed communication environment. However, The penetration of the mobile Internet era into all aspects of social life requires that the sales model of the Chinese economy must undergo an innovative change. This change is not an innovation and upgrade of the model, nor an innovation and upgrade of technology, but the highlighting and amplification of social humanity.
The mobile Internet has made the phenomenon of small social circles more and more obvious. The personalized needs of such small circles have rapidly risen and grown. Therefore, for most brands, it does not matter what they sell, but what matters is what you sell. Whether the value behind the product can accurately meet the personalized needs of the small circle.
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Transformation and upgrade of channel management to experiential marketing
How important were channels in the past economic form? Recall the butterfly effect these terms, channel is king, terminal victory, and deep distribution have brought to the Chinese economy, and you will find that channels were extremely critical in the past sales model. However, the impact of Internet + on channels has made their living space increasingly narrow. Traditional channels have entered a one-way street where transformation is a fear of death, and if they do not transform, they will die. But how to change? Gong Yongjun believes that no matter how traditional channels transform, they cannot be separated from consumers as the judge. In the Internet+ era, consumers pay more attention to close contact with products. Therefore, experiential marketing models are particularly critical.
Walking along the track of the past is bound to be crushed by the rolling wheels of history. However, no matter how it changes, the wheels of history will always rotate along its own core. The channels must not be changed randomly, but must be along the above-mentioned lines. Only by gradually changing between the two modes can you run wildly on the right road
Gong Yongjun: The breakthrough transformation of traditional enterprises is mainly reflected in two aspects